If we broadly divide the sales funnel into three stages:
Stage 1: Identify / Generate
The crucial aspect of this stage is identifying your Ideal Customer Profile (ICP) swiftly and accurately. We tailor our approach based on industry, geography, target company size, ideal decision-makers, target company’s business goals, target company’s pain points, your expertise, and competition to lock in Marketing Qualified Leads (MQLs). For most companies, generating Marketing Qualified Leads (MQLs) consumes a significant amount of their sales team’s valuable time.
Stage 2: Qualify / Convert
The goal of this stage is to initiate conversations with Marketing Qualified Leads (MQLs) through skillful Cold Outreach, screening them to identify the right leads at the right timing as Sales Qualified Leads (SQLs).
Stage 3: Propose / Request
In this stage, the objective is to engage with Sales Qualified Leads (SQLs) for sales proposals and requests for quotes, progressing further into the quoting process.
Let MBGSG’s Outsource Business Development help you with the heavy lifting
What often frustrates companies is the significant drop-off in conversion rates at each stage. According to B2B sales conversion rate statistics, the probability of converting from MQL to SQL is only 30%, and from SQL to the quoting stage is merely 5%. This means that most companies spend 98.5% of their time prospecting new customers without yielding significant results.
With Mercurius B2B Growth Solutions Group, we handle all the heavy lifting for you. Partnering with industry leaders in global prospect databases, market trend analysis, automation processes, and AI-driven self-improvement technology, our experts take care of Stages 1 and 2, allowing you to directly engage with potential customers who are interested in purchasing your products in Stage 3. Empower your absolute dominance in expanding your market share with us.
